Search Engine Optimization

what is SEO?

SEO

Can be a long process, but worth it

Your first priority should be about strategy and to optimize your website with on-page SEO best practices. Good things take time, so have:

Patience
Discipline
Persistence
Consistency

On Page SEO

What’s on your website matters

Remember that the search engines has no common sense and has to be told what it’s looking at. It must be precise. Having well structured Page Titles, H1 Tags, Meta Descriptions, Alt Tags and affective keywords are absolutely key to running a quality SEO marketing campaign.

Local SEO

Where you are and what you do

Having the correct business information online is important for those location based searches within the immediate area.
Key elements such as your:

Name of the business
Addresses of each location (if more than one)
Phone number for each location (if more than one)

Content

Content is still king

Having good content isn’t just about writing something down about your industry. It’s about putting thought into it and thinking like a consumer.
Utilize specific keywords naturally throughout your text as if you were having a conversation.
Think about a question you may get and answer it using quality keywords.
Add content weekly if possibly, but at least monthly.

Off Page SEO

What’s “off page SEO” you ask?

Off page SEO refers to various techniques that are used to improve your businesses position in the search engine results page (SERPs). Alot of the times it’s associated with link building, but it’s not only that. It also with different promotional methods – beyond simply website design. At the end of the day though, it’s for the purpose of ranking a website higher in the search results.

Search Engine Optimization

Stop renting your spot on Google… Own it!

The biggest question that we get asked today is, “what is search engine optimization” and how does it all work? Here’s our best answer. It really is a science, it’s a science about understanding two things. First, what is the individual doing the search, searching for? Secondly, what is the best way to build a search engine friendly (Google friendly) website, writing content that is focused around a topic and then link that content in multiple different ways, both on and off site in such a way that the search engine doesn’t penalize, but gets that page to rank closer to the top of the ranking faster than the competitor so that the person searching will see it and take an action. That really is just the tip of the iceberg.

The great thing about search engine optimization (SEO) is that it is always up for discussion and there is literally no right or wrong answer, only what we know for that day, based on what Google is telling us through algorithm updates. The two main factors with SEO that will never change are: content development and link building. Without these two factors, the search engine has no way to find your website (no backlinks) and if it does, it has no way to understand what is on the page it is trying to read (no content). Without these two-search engine ranking factors, your site might as well be a billboard sitting in the middle of a very large desert, because no one is seeing it.

Some ranking factors for Search Engine Optimization:

Mobile First – On April 21st, 2015 Google implemented a huge update for mobile devices. We in the industry called it MobileGeddon. Basically, from that day on, if your website wasn’t mobile friendly, you were doomed. Then, to set that in stone, on November 4, 2016, Google announced mobile first indexing, and this meant that your website’s compatibility with mobile devices now directly impacts your Google rankings.
Page Speed – To put it simple, the longer your site takes to load, the lower your ranking on major search engines. This has become more and more crucial. Google wants to give searchers a great user experience.
Schema Code (Markup) – Think about all your local competitors trying to compete for the same potential customer. Google is! This is so important for a small business. Schema helps the the search engines such as Google get a better understanding of hyper specific text on your website, such as your Name, Address, Phone number or even reviews. Google even has guidelines you should be following.
Brand Strength & Social Media Signals – When search engines see that other reputable websites such as, HuffingtonPost.com or FoxNews.com, are connected to you through website links, your website is more likely to be recognized by the search engine. The same goes for social media. Most social media websites now carry a lot of weight with the search engines and so it’s extremely important to have a solid ongoing presence there.

Domain Authority – Exact match domains still pack a punch and the longer you have had it, the better!

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