The sky is the limit
With video marketing being so successful and popular, some sites have been seen to have increased in conversion by as much as 144%.
Did you say, leprechauns and unicorns
This is the most popular type of explainer video that is being done. In this type of explainer video, you can have leprechauns and unicorns and still get your point across.
Now these are cool
This type of explainer video has become very popular because of its ease of operation and lower cost. They are cool because the animation is hand drawn and erased on a whiteboard.
Professionally Built Explainer Videos
Show off your product or service the best way possible
An explainer video is a short online digital marketing video that can be used for explaining your businesses product or service. Most of the time, explainer video are used for landing pages, product pages or simply your website’s home page. With video marketing being so successful and popular, some sites have been seen to have increased in conversion by as much as 144%.
We can’t argue for a moment that online videos are a huge asset for a business in today’s digital marketing world. Now I bet you’re asking yourself, how in the world do I get one of these videos? Well, we will get to that, but first we will look at.
You’re going to be looking at the following when it comes to Epic Ding’s explainer videos.
- Explainer video benefits
- Types of explainer videos we can produce
- How to go about creating explainer video content
Explainer Video Benefits
It’s been said that 70% of the top 100 search listings actually include video, not to mention that after they get to your website, they are 64%-85% more likely to convert. Let’s go out on a limb here and say that this is one digital marketing product that is taking the marketing world by storm. So, you want to keep your potential customers or clients on your site up to 2x longer and get them to buy more or get in touch with you? Add an explainer video to you website.
Types of Explainer Videos
Live Action Explainer Videos: This type of explainer video is a non-animated promotional video explaining your business’s products or services that your promoting. A great example of a live action explainer video would be like “BriefMe” (See Below). It’s fun but yet lets its audience know what BriefMe is all about and why you should download it. Live action or non-animated explainer videos are best for companies or businesses selling a physical product or people-oriented service. Having real humans in your explainer video will help you create and keep that emotional connection. But, it’s important to understand what live action means. It means that, yes, you’re stuck to the confines of the real world, so no leprechauns and unicorns. Unless they really do exist that is! Live Action Explainer Video
Animated Explainer Videos: Lets take a look at the most popular type of explainer video that is being done. Animated and yes, in this type of explainer video, you can have leprechauns and unicorns. This type of video is almost always animated as it is the preferred format for explaining services or intangible tech products like various types of computer software. We have to make explaining that stuff fun somehow. Animated explainer videos just simply allow for more creativity, and are way easier to update or edit when you want to make adjustments later.
Animated Explainer Video Example
Whiteboard Explainer Videos: A whiteboard explainer video is a video where the animation is hand drawn and erased on a whiteboard. This type of explainer video has become very popular because of its ease of operation and lower cost. Yes, it is one of the cheapest types of explainer videos to create, but they are still very cool. Whiteboard Video Example
Kickstarter Explainer Videos: Haven’t you noticed that nearly all Kickstarter projects have involved an explainer video of some kind to help promote. We’re not kidding at all and the cool thing is that Kickstarter explainer videos aren’t very different from any other regular product or service explainer video, it’s just they are a little longer because they have more to explain.
When working on an explainer video, it’s important to know where to start. The script. This is where you will spend majority of you time, focus and energy. Hint: It is always better if you write your own script, after all, who knows the product or service you’re offering better than you. If you write it, we will come! Had to toss that in, but know, really, you write it and Epic Ding can bui;d it. Be sure to focus on your potential customer’s concern you’re trying to help with and then address those concerns in your script. Think about what may confuse your potential customer and explain it.
A general outline of your script could look something like this:
- Quick overview of your product and what it does
- Tell your audience the problem
- Your solution to the problem (via product or service)
- Call to action (CTA) (e.g. recieve your free trial by clicking here!)
- Tell us who trusts you already (could be well-known clients, awards received, write-ups, etc.)
Remember though, you should always:
- Try to keep it short as best as you can – in between 90 and 100 seconds or less is ideal.
- Get your point and value proposition across in the first 20- 30 seconds. You don’t want to keep the peeps wondering.
- Always speak 2nd person, use words like “You” and “Your.”
- But most of all, use easy to understand language – don’t talk above people’s heads, just keep it easy to understand and casual sounding but most of all, have fun!
Eplainer videos are a great way to talk about your products and services professionally, so set yourself apart with a custom video?
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Trending more than ever in 2018
In our fast-paced, digital world, it’s difficult to both run a business and generate leads. We can help you navigate the ever-changing world of digital marketing. Contact us!
- Twitter users that watch video content on Twitter 82%
- US internet audience that watches video online 85%
- Have been convinced to buy a product or service 81%