Key elements such as your:
- Name of the business
- Addresses of each location (if more than one)
- Phone number for each location (if more than one)
Utilize specific keywords naturally throughout your text as if you were having a conversation.
Think about a question you may get and answer it using quality keywords.
Add content weekly if possibly, but at least monthly.
The great thing about search engine optimization (SEO) is that it is always up for discussion and there is literally no right or wrong answer, only what we know for that day, based on what Google is telling us through algorithm updates. The two main factors with SEO that will never change are: content development and link building. Without these two factors, the search engine has no way to find your website (no backlinks) and if it does, it has no way to understand what is on the page it is trying to read (no content). Without these two-search engine ranking factors, your site might as well be a billboard sitting in the middle of a very large desert, because no one is seeing it.
Some ranking factors for Search Engine Optimization:
Mobile First – On April 21st, 2015 Google implemented a huge update for mobile devices. We in the industry called it MobileGeddon. Basically, from that day on, if your website wasn’t mobile friendly, you were doomed. Then, to set that in stone, on November 4, 2016, Google announced mobile first indexing, and this meant that your website’s compatibility with mobile devices now directly impacts your Google rankings.
Page Speed – To put it simple, the longer your site takes to load, the lower your ranking on major search engines. This has become more and more crucial. Google wants to give searchers a great user experience.
Schema Code (Markup) – Think about all your local competitors trying to compete for the same potential customer. Google is! This is so important for a small business. Schema helps the the search engines such as Google get a better understanding of hyper specific text on your website, such as your Name, Address, Phone number or even reviews. Google even has guidelines you should be following.
Brand Strength & Social Media Signals – When search engines see that other reputable websites such as, HuffingtonPost.com or FoxNews.com, are connected to you through website links, your website is more likely to be recognized by the search engine. The same goes for social media. Most social media websites now carry a lot of weight with the search engines and so it’s extremely important to have a solid ongoing presence there.
Domain Authority – Exact match domains still pack a punch and the longer you have had it, the better!